Weight Watchers
Peete's Coffee

The Picture People from Hallmark
The Problem: Find a way to effectively embed the Hallmark experience into families with young children, a large and important audience that sends few greeting cards.
The Solution: First, find the occasions, the locations and the motivations of how these young families spend their time and money. Second, find out where and how these same families would give Hallmark permission to add creativity, fun, excitement, and the Hallmark experience, to their lives.
The Result: Create the Picture People from Hallmark. The Picture People is now the USA’s fastest growing line of family portraiture studios. Where before there was a drab colorless and boring studio set, replete with crying children, Hallmark has added creativity, fun, laughter and family involvement to getting the kids to watch the birdie, smile and look cute for grandma’s annual Christmas gift of an 8x10 of the family.