The Picture People from Hallmark
The Problem: Find a way to effectively embed the Hallmark experience into families
with young children, a large and important audience that sends few greeting
cards.
The Solution: First, find the occasions, the locations and the motivations of
how these young families spend their time and money. Second, find out where
and how these same families would give Hallmark permission to add creativity,
fun, excitement, and the Hallmark experience, to their lives.
The Result: Create the Picture People from Hallmark. The Picture People is now
the USA’s fastest growing line of family portraiture studios. Where before
there was a drab colorless and boring studio set, replete with crying children,
Hallmark has added creativity, fun, laughter and family involvement to getting
the kids to watch the birdie, smile and look cute for grandma’s annual
Christmas gift of an 8x10 of the family.
