Surlean Food Solutions
Situation: • Surlean, a large provider of ground beef to restaurants like Taco Bell and What A Burger, needed to keep pace with their growth requirements by opening new distribution channels
• Aramark,the world’s third largest institutional feeder, needed a replicable methodology to control costs in a mass feeding
environment
Results: • Insight Marketing created the innovative,never-been-done-before “Custom Kit Solution”
• One carton containing 24 individual portions of protein, sauce, tortilla/bread, and side dish
• Custom prepared,in-store,when ordered by a guest
• The “Custom Kit Solution”enables powerful cost control while providing great tasting,made-right-now entrée solutions
• The kit provides enhanced portion control,reduced loss
from over-portioning and scrap food